The 12 Cultural Building Blocks And The 5 Stage Arch; Building A Cultural Canon That Leaves A Lasting Impact On Your Customers

This article is the summation of 20 years of research, and even direct experience into what separates a genuine, defensible culture from an actual cult.

I will show how you to apply these insights (morally and ethically, of course) to your business.

You will see how all of the best brands, spokesmen, and organizations have each built themselves a “Cultural Canon,” and rely on a distinct process that initiates new customers into that immersive culture.