Well, the smartest thing to do is to just get some of my free materials.

If you like them, you’ll probably like my trainings.

If you don’t like them, then you won’t. But anyway, I think I’m supposed to do the whole “self aggrandizing biography” thing now so here goes:

I started my journey in entrepreneurship in 2006 by selling t-shirts online.

At that time, I had a bare-bones website and would do internet searches using generic terms like "how to build an online business." Eventually I stumbled across a webinar that introduced me to direct response marketing, which got me thinking about how I could apply that to my e-commerce business..

The course offered was $2000.

I took notes on everything that they taught, and probably went back to read the sales letter on their site at least a dozen times.

But I wasn't in the position to act at that time, with my business barely turning a profit, and surviving as a sales trainer/recruiter as my day job.

However.. and to be frank.. a few months later I did get my hands on a bootleg of an older version of that course..

And being that it was a bootleg, it was incomplete, but fortunately there was enough there for me to take action on and begin to apply those strategies in both my day job and in my business.

And trying just a couple of the pointers actually got me results.

Did I make tons of money?

Yes and no. To be exact: eventually.

But at first I was excited just to see these small surges I would get in sales or leads.

I knew that what I was doing was having an effect.

And since the course was missing quite a few things, it left me wanting to know more.

I continued to listen to and read everything I could get my hands on, and one day came across a series of seminar recordings about how to sell high-ticket items.

One of the sessions was a workshop that ended in a pitch for a course. This time I bought the program, I watched it, and was blown away!

I went on to buy every book on direct response advertising and copywriting recommended in that course, and studied them aggressively. Then I bought more books and courses on marketing and studied those, too. I tested out every app that was available back then; every sales platform, every integration, every autoresponder and piece of marketing automation. 

And after 7 years of trial and error, I could finally say that I'd achieved real success in business. I soon began working with e-commerce businesses and launching digital products. That led to the opportunity to teach to larger groups online, and eventually build training programs––which leveraged the number of people I could reach by 1,000-fold.

And to keep things short and simple, that's a glimpse of how I got my chops as a “startup guru.” 

Kidding, of course. Guru is a loaded term. I'm no swami. But I do know things.

Fast forward many years later and I’ve worked with customers and clients in just about every country on earth. (Except Saudi Arabia, Venezuela, and Zimbabwe, for various reasons.)

I've implemented product launches, marketing campaigns, and helped structure teams for (literally) over 5,000 small businesses and counting.

My main focus is helping you step up your marketing, so you can increase recurring sales, and acquire new customers who form deep bonds through culture building campaigns.

I’m the creator of something called Culturation Marketing, which is a fancy way of saying, “Highly-engaging, targeted marketing messaging designed to inspire something like a cult following around a brand, company, or personality.”

It is, in my opinion, the Holy Grail of not just marketing, but organizational theory. More about that another time..

I also focus on your positioning – which is really another way of saying, “Gaining credibility and authority with your audience so that they will scramble to buy from you and then refer all their friends.”

I do this by showing you how to build up a "Cultural Canon" around your business which breeds dedicated superfans who will gladly create free marketing for you, buy more often, and give your brand their undying loyalty.

The best way to do this is using a method of marketing spelled out in my book, Organizational Theory & Practical Fundamentals.